A medical spa's marketing budget, plan and strategy can make or break a medical spa.
Most medical spas spend very little or too much on their marketing and do a poor job with tracking and return on investment (ROI) analysis.
At beautiful forever, we guide you to develop a strategic marketing program that encompasses:
- Advertising
- Publicity and Public Relations (P.R.)
- Internal Marketing
- Promotions
- Membership & VIP Programs
- Database Marketing
- Direct and E-mail Marketing
- Community Networking
One of our specialties is coaching you in how to develop a lead, do a winning consultation and create a customized client tracking system by the week or month that measures your:
- Lead Acquisition Cost by Media and Referral Source
- Consultation Metrics Including No Show Rates and Conversion Statistics
- Done Clients by Media and Referral Sources
- Return on Investment by Source
- Net Conversion (done to lead) by Source
- Demographic Analysis
- And other Metrics.
We essentially take a combined qualitative and quantitative approach to your marketing program with the goal of developing an efficient and effective marketing plan that comprises a reasonable percent of your revenue.