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Florida Trend article featuring
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http://www.medicalspasuccess.com/

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February 8, 2008

February 8, 2008 
Don't miss the chance to meet Cheryl Whitman, CEO, Beautiful Forever Medical Spa Business Consulting when she is a guest speaker at the following:
Maui Derm 08
February 25th-March 1st at the Grand Wailea Resort and Spa, Wailea, Maui 
Ms. Whitman will be speaking on Saturday, March 1, 2008 at        8:00 AM where her topic is 
Medical Spa Success "Monopoly" 
 
For more information and show details please visit:www.acmd-derm-hawaii.com 
All attendees are entitled to a complimentary 30 minute consultation with Cheryl Whitman
 To schedule your consultation please contact us at: info@medicalspaconsultant.com
 

Please join the IAM Business Network when they host
Cheryl Whitman, Director of Business Network as she presents the IAM Business Course:
Aesthetic Business Practices  
Metrics: Consultation, Financial and Marketing*
March 1, 2008 Grand Wailea Resort and Spa, Wailea, Maui
from 2:00PM-5:00 PM
For further information contact us at:  info@medicalspaconsultant.com  
*Optional CME Accredidation 
 
George M Martin, MD
Chairman ACMD Program
Physician Network Office for IAM 

Having a Little Work Done (at the Mall)
 
By JANET MORRISSEY
Published: January 13, 2008
 
ANDREW RUDNICK snickered when he first saw a medical spa offering Botox and laser hair-removal services on a visit to a Las Vegas mall in 2002. He laughed at the thought of someone -- anyone -- shopping for the latest fashions, grabbing a bite to eat and then, oh yeah, strolling in for a quick shot of Botox to zap out a nasty wrinkle.
 
"I couldn't understand why anybody in a mall would walk in and have their legs lasered, never mind Botox," he recalled. He parked himself on a bench near the spa and watched in amazement as shoppers strolled in. He owned a weight-loss and laser center in Boston at the time, and the sight was a revelation. "I counted the traffic in and out and saw the revenue, and said, 'Wow! This is a retail business.' "
 
Returning to Boston, he scouted retail locations. He dropped the weight-loss part of his business to focus on skin care and laser treatments, renamed the company and opened his first Sleek MedSpa that same year. He has since opened six more -- near Boston and in New York and Florida, all in upscale malls or retail areas. "It took off like a bat out of hell," he said.
 
Thanks in part to television shows like "Extreme Makeover" and "Nip/Tuck," the number of Americans seeking chemical peels, laser procedures, Botox shots and wrinkle-filler injections is soaring. According to the American Society for Aesthetic Plastic Surgery, such "noninvasive" treatments have increased more than 700 percent since 1997. Botox received Food and DrugAdministration approval in 2002.
 

New Institute for Aesthetic Medicine Launched Along with First CME Laser Training Course
 
Co-founders Cindy L. Vandruff and Michael H. Gold, M.D. deliver a unique aesthetic laser training resource to the dermatology and plastic surgery industry.
 
Miami, Florida (PRWEB) January 15, 2008 -- Two renowned industry experts, Cindy L. Vandruff and Michael H. Gold, M.D., announced today the launch of the Institute for Aesthetic Medicine (IAM), a comprehensive aesthetic laser training resource for the dermatology and plastic surgery industry. IAM also announces its first Continuing Medical Education (CME) laser training course in Philadelphia, PA.
 
The Institute for Aesthetic Medicine is unique because of its in-depth relationships with leading industry experts, hands-on clinical training, full class-time insurance, and the offering of several key CME courses in a single training venue.
 
"We bring the most comprehensive aesthetic laser training program available to the industry; more experts, more knowledge and more courses," says Cindy L. Vandruff, chief executive officer and co-founder of IAM. Vandruff currently oversees Aesthetic Trends & Technologies physician's journal, one of the foremost sources of information in the medical aesthetics industry.
 
Michael H. Gold, M.D. IAM's chief medical officer and co-founder, is well-known in the industry and is a much sought-after speaker throughout the world. He also owns and operates one of the largest laser clinics in the U.S. located in Nashville, Tenn.
 
"It means physicians and other practitioners have a single, affordable source for all their training needs," notes Gold. "We provide a simpler solution that minimizes training time and costs while maximizing skills."
 
About Institute for Aesthetic Medicine (IAM)
 
IAM is a Miami-based corporation organized in 2007. The founders are some of the leading experts in the aesthetic medical industry.
 
The main focus of the company is education, hands-on training and safety through an extensive network of partners and affiliates who are industry leaders.
 
Visit the IAM website on the worldwide web at http://iameducated.com

Separate Your Business from the Competition!! 
The Medical Spa Success System, the medical spa business made simple developed by Cheryl Whitman, President and CEO of beautiful forever Medical Spa Business Consulting firm.
This system is the first and only comprehensive, do-it-yourself guide to planning, staffing, marketing, and operating your medical spa business. For a reasonable investment on your part, you get all the tools and knowledge you need to be successful including:
  • 400+ page manual that walks you through concept creation and branding, selecting a market niche, choosing your location, creating a menu, identifying marketing tactics, reviewing legal and insurance issues, and operating efficiently.
  • Customizable CD Rom that includes: employee handbook, operating manual, marketing and business plan templates, treatment protocols, project time line, and job descriptions.
Learn how to choose the right staff, answer phone calls effectively, provide concise consultations, and manage your business.
Includes consulting time with a beautiful forever medical spa expert.

beautiful forever has added "Real Time" to our list of services!!
Talk with experts for as little as one hour or buy a package of hours! Get all your questions answered such as:
  • How do I choose the right location?
  • Do I have the right marketing strategy?
  • How can I increase my bottom line? 
  • Have I hired the right staff?
  • Am I getting the most out of my retail line?
For more information on this exciting new opportunity please go to: www.medicalspaconsultant.com